|
|
|
Spam Facts
|
-
AT&T WorldNet says it rejects 10 million to 12 million e-mails a day because the addresses
don't match real users'--a sure sign that spammers are at work.
Newsweek - Crammed with Spam
-
1/2 to 3/4 of all spam email has forged reply addresses, estimating that the spam volume is now up to 1 billion messages a year.
Jeff Lawhorn, Software Design Associates
-
Most ISPs estimate the extra cost due to spam as $2 to $3 per month per user,
and longer connection times, which can be costly for rural users who have to dial
long distance to connect to the Internet.
IDG
-
A recent survey found that ISPs spend millions of dollars to stop spammers, with
about $2 of each subscriber's bill going toward spam prevention.
CNN
-
Approximately 10% of ISP overhead deals with SPAM (churn rate; lost revenue due
to defection; new customer acquisition; infrastructure; personnel)
Gartner Group
-
The Federal Trade Commission reports that when it went after spammers earlier
this year, it received 500 unsolicited e-mails in a single mailbox every day -
and the commission probably didn't receive it all.
CNN
-
The increases in marketing messages are outpacing the growth in personal e-mail.
By 2005, expect to get about one marketing e-mail for every two or three personal messages.
Industry Standard
-
Spending on commercial e-mail will balloon to $7.3 billion in 2005 from $164 million in 1999.
In 1999, the average consumer received 40 pieces of spam. By 2005, the total is likely to soar to 1,600.
Jupiter Communications
-
FTC gets 4,500 spam complaints per day
-
The average business e-mail user receives three spam messages a day, and in three years that number will swell to 40.
In 2003 we'll waste 15 hours deleting e-mail, compared to 2.2 hours in the year 2000.
That will cost the average business in the future $400 per in-box, compared to $55 today.
Ferris Research
-
Average U.S. consumer will receive 1,600 commercial email messages in 2005, up from 40 in 1999,
while non-marketing and personal correspondence will more than double from approximately 1,750
emails per year in 1999 to almost 4,000 in 2005.
Jupiter Communications, May 2000
-
By 2002, E-mail will grow from 9.8% to 17.3% of a company's total number of contacts with a customer.
Forrester Research
|
|
 |
